Niagara Falls, Banff National Park
11 March 2025
Hospital Blood Donation Drive Campaign
To increase community participation in voluntary blood donation, ensuring a consistent and safe blood supply for emergency care, surgeries, and critical patients.
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Goals:
- Collect at least 500+ units of blood within the campaign duration
- Educate the public on the importance of regular blood donation
- Register at least 300 new voluntary donors for the hospital database
- Strengthen community trust and engagement
Timeline:
- Duration: 1 week (can be extended or repeated quarterly)
- Proposed Date: July 8-14, 2025]
- Daily Hours: 9:00 AM - 5:00 PM
Location(s):
- Main hospital lobby or conference hall
- Partner colleges, corporate offices, and local community centers
- Mobile donation units (if available)
Team & Roles:
- Medical Officers - screening, supervision
- Nurses & Phlebotomists - safe collection
- Admin Staff - Registration & coordination
- Volunteers - Donor support, refreshments, follow-up
Target Audience:
- Hospital staff and families
- University students
- Local residents
- Corporate employees (through partnerships)
Promotion Channels:
- Hospital website banner & blog post
- Email newsletters to patients & partners
- Email newsletters to patients & partners
- Posters inside hospital and community boards
Success Metrics:
- Number of first-time donors
- Increase in voluntary donor registrations
- Social media reach and engagement metrics
- Press/media coverage (if applicable)
Venue Direction:
Follow the signs from Ridgeway Valley to Alpine Base Camp. Clear markers and staff guides will assist you all the way to the event location